Pinterest has evolved from a social media platform to a powerful search engine.
Today, Pinterest has become an alternative to traditional search engines like Google. It has become a profitable marketing channel and with over 175 million monthly users as of January 2018 (source), it is worth your attention.
To market yourself well on Pinterest, you have to optimize your pins to be discovered.
Ranking on Pinterest is based on engagement and pin shares rather than backlinking or technical SEO. However, as you may already know, great content is the answer to all SEO efforts. Moreover, if you do not know how the search results are ranked and what to include in your ‘great content,’ you might not be making Pinterest worthwhile.
With above in mind, here are tips that can help you succeed on Pinterest:
1. Make Sure the Basics Are in Place
The initial step is to create a business account. You can do this by simply converting your personal account into a business account where you can access the Pinterest ads manager.
Secondly, you need to choose a Pinterest username that is user-friendly. Remember, your username appears in your URL. Therefore, you should choose a name that matches what your customers might be searching for. Also, don’t forget to fill your ‘about section’ with relevant details and uploade your company’s logo or a photo of yourself.
Finally, you need to set up your boards so that you can pin your pins and re-pin others. I recommend setting up at least 10 boards.
2. Verify Your Website
Just like any other search engine, Pinterest values users who they can trust. Verifying your website not only promises to increase your authority but also your overall ranking. Even better, when you verify your website, you get to access the Pinterest analytics that helps you know the performance of your business.
To successfully do this, you need to add a Pinterest tag to the header of your website. With this tag, you can drive an organic or a paid traffic. With these simple steps, you can get to know your profiles performance, come up with conversion events on your website and also segment your audience.
Also, adding a save to Pinterest button to your blog posts could help you reach many people since it will encourage users to pin your blog post to their Pinterest account. Plug-ins for this can be found on most website builders.
3. Optimize your Board and Pins
As much as Pinterest is viewed as a social network, you still need to look professional. Choose board and pin names that are SEO friendly. To successfully do this, you need to think as the user and name them according to the way they can be searched. Optimizing your board and pins will help not only your pins’ ranking on the site.
4. Do Thorough Keyword Research
You need to do thorough research to get the best keywords for your pins to give them a better chance at showing up first in Pinterest searches. I recommend using a Pinterest keyword research tool or simply typing in your target keyword into the Pinterest search bar and it will recommend keywords that others have searched for.
5. Focus on Descriptions
Pinterest favors pins that are thoroughly described since it helps users to find what they are searching for. Pin descriptions should be detailed but flow naturally.
6. Use Hashtags
For years Pinterest advised against using hashtags, but times have changed. In September of 2017, they officially announced that hashtags would work on Pinterest just like they do on Instagram, Twitter, etc. This feature is still being underutilized, so using a sensible amount of relevant hashtags in your pin description can help your pins to be found more easily.
7. Pin Consistently
Your success on Pinterest is not only based on Keyword usage but also on consistency. You should pin several times per day either manually or by using a scheduler like Tailwind.
8. Pin Your Images Vertically
Pinning your images vertically may not seem that necessary. However, this makes them occupy more space on the feed thus making them noticeable. Even better, vertical pins are mobile friendly which brings us back to the importance of making your site mobile friendly.
9. Always Focus on Quality
Whatever you are posting on Pinterest should be of high quality- content and images. All images pinned should stand out from the rest. It is, therefore, vital to concentrate on quality since it is rewarded with a better ranking, numerous re-pins and traffic to your site. Sometimes, Pinterest users may fail to notice your pin descriptions but will be attracted by the images. Make sure to balance out your images with the overlying text and keep them on brand.
10. Check Your Links
Always make sure that the links on your Pinterest sites are working. When you send traffic to deleted or expired page, users probably aren’t going to search around your website looking for that specific blog post.
Pinterest SEO tactics are a powerful tool in your overall strategy. Integrating this tips will help you get the most out of your Pinterest account and take your business to the next level.